Creating a strong First Impression
Good design directly translates into a good first impression. It increases your company's value, increases sales and puts your company in a good financial position. From apps to shopping, we choose products or services based on its aesthetic value. Studies have shown that a company with a strong design outperforms companies that have a weak design over a certain span of time.
In today's world, your website is technically what represents your brand. The website design of your company directly determines the credibility of your business to people who come to learn more about you. It's the make or break factor. So, not only is good design connected to success but also to the trust factor that you want the customers to have in you.
Building a strong design presence is quintessential in today's world where a differentiating factor may not suffice to better position your brand. People often undervalue the importance of a good logo design. Your company or brand logo is actually a representation of what you have set out to do. Picking the right colour scheme and shape seem important but most people tend to not prioritise this.
New business owners usually tend to overlook the importance of this and settle for the "DIY" logo generators that are aplenty on the internet today. They often compromise on good design for a faster solution, ignoring the long term ill effects of this. Entrepreneurs aren't the only ones who make the mistake of setting up these generic logos. Sometimes big businesses also tend to do the same, which leads to an expensive re-branding inevitably.
Good Design is a Differentiating Factor
Every design faces immense competition. Good design can make or break your business. Good design is a signal to customers that they should buy from you and be invested in your company. Human beings have an attractiveness bias. Steven Bradley, the author of Design Fundamentals, points out that people are inherently biased towards beauty. People perceive beautiful things as being better, regardless of whether they actually are better. All else being equal, we prefer beautiful things, and we believe beautiful things function better. As in nature, function can follow form.
Good Design equals Good Customer Relations
Good design is not only a reason why your customers become customers, it's also why they stay!
Customer retention is of course the biggest challenge in business. Design without functionality can be quite redundant. To state an example, a well designed website can convert visitors into customers. Hence, good design is how something looks and works. A good design converts into great functionality. With good design, websites and online products are easier to navigate, and bounce rates are usually lower. Bottom line is this, if you're able to convert visitors into customers and retain your customers, then you're on the right track.
Consistency is Key
Consistency is of paramount importance if you want to build a cohesive brand. Customers are usually emotionally invested in a brand or company, the brand ties the customer to the emotions. When a brand seems inconsistent, it gives out the impression of being chaotic and disorganised. This directly diminishes the trust factor of the company, making it look unreliable and less successful. Increased perceived value leads to higher sales and vice-versa.
We pointed out that good design is good business and hopefully, you’re beginning to understand why that’s true.
To summarise, ultimately good design increases your company’s value, boosts sales, and puts your business in a better financial situation.Through building trust, making strong first impressions, building customer relationships, and even executing successful campaigns, good design helps make your business more profitable.